Grow Your Franchise Brand To Greatness By Finding The Right Franchise Owners

(And Lots Of Them)

We Help You Find And Recruit High Performing Franchise Owners

Excel FD is a boutique franchise sales firm that specializes in helping emerging franchisors award franchises to the right franchise partners.

Driven By Founders Who Have Helped Emerging And Mature Franchisors Grow By Thousands Of Franchise Units Over The Last Two Decades

We’ve been franchisors, franchise executives, franchise development reps, franchise brokers, and franchise owners.

“Launching a new franchise concept can be daunting, but with Excel FD on your side, you can confidently navigate the complex landscape of franchise development. Their expertise and guidance helped us attract, educate, and onboard new owners, and their coaching and support enabled us to close our first few transactions successfully. But they didn’t stop there. Excel FD also helped us think long-term by developing a scalable system, refining our processes, and identifying the right talent to bring franchise development in-house. Thanks to their dedication to putting people first, we now have a thriving franchise business. If you’re looking for a team who are not only experts at their craft but also great guys who genuinely care about your success, look no further than Excel FD.”

-Dan D’Aquisto
Co-Founder of LaundroLab and 2ULaundry

The Benefits of Working with Excel FD

Hyper Targeted Recruitment

A seasoned and talented team who is relentlessly focused on recruiting high performing franchise owners into your system.

Coaching To Help You Make The Right Moves At The Right Time

As your brand grows, you’ll need to make calculated moves to support the growth. Excel FD has internal resources, connections to industry leaders, and resources and help you make the right moves at the right time.

A Path To Achieve Greatness

By consistently recruiting the right franchise owners early, your franchise system will grow smoothly and more sustainably. You’ll experience an easier and more predictable path to being royalty self-sufficient…every franchisor’s first critical milestone. And, you’ll have MORE FUN & LESS PAIN turning your vision into a reality.

The Excel FD Growth System

Backed by over 50 years of experience in the franchise world and being involved in awarding over 1,000 franchise licenses for multiple brands, Excel FD executes a world-class franchise development strategy aligned with your vision that attracts the right franchise owners to your brand.

FDD Design and Construction

Hyper-Targeted Lead Generation

Compelling Sales Collateral

Strong Mutual Evaluation Process

Elite Franchise Sales Talent

Compliance with FTC Regulations

Managing the Development Process

Recruiting & Awarding High Performing Franchisees

Excel FD Brand Partners Must Have

Built-To-Last Foundation

A team and infrastructure that is prepared for supercharged growth while maintaining a keen focus on franchisee profitability and happiness

Proven Unit Model

A proven and repeatable unit model with stunning unit economics and franchisees who are happy and profitable

Compelling Vision

A growth mindset fueled by a vision to grow your brand to greatness

Brand Evaluation Steps

Step 1: Strategy Session

We want to get to know you, your vision, your goals, your experience, and just about everything about your company to figure out if there’s a potential fit to work together.

Step 2: Company and Unit Model Evaluation

If there’s a potential fit, our team will do a deep dive into your franchise model and company to learn the business, talk to existing franchise owners, review your FDD, and, ultimately collect the pieces we’ll use to formulate a franchise development strategy.

Step 3: Franchise Development Strategy

We’ll present you with a franchise development strategy and plan to achieve your goals and grow your brand to greatness by finding the right franchise owners.

Ready to get started?